✦ Brand Identity Design

Brands, researched. Not guessed.

Every identity we craft begins with a question, not a sketch. We study your market, audience and competitors first, then design a minimal, memorable brand built to last.

Logo & Identity

New brands, built from scratch

Companies that began their journey with us — a complete identity created from a blank page, the first logo they ever had. Click any piece to view it full size.

Case study · Built from scratch

Stirr · Craft Coffee

Stirr came to us as a name and an ambition — no logo, no identity, nothing. We built the whole brand from a blank page. The wordmark is a custom flowing script, the ‘S’ rises like a ribbon of steam, and a matching coffee-bean icon anchors the system. Wrapped in earthy forest-green and warm gold, it feels premium and craft-led everywhere it lands — from a takeaway cup to the shopfront.

  • Custom hand-drawn script wordmark
  • ‘S’ monogram doubles as a steam swirl
  • Coffee-bean icon for stamps & favicons
  • Full packaging & collateral system
Palette
Stirr logo construction: script wordmark, S steam swirl and coffee-bean icon ⚲ Click to zoom
Case study · Built from scratch

Navami International Pvt Ltd

Navami connects authentic Indian supply with global markets. We built its identity from a blank page around a single idea — a link. The interlocking mark fuses two shapes into one continuous, unbroken chain: the strength of authentic origins meeting a world of opportunity. A deep-navy and warm-copper palette gives it trust, permanence and premium global appeal — carried across cards, containers, fleet and signage.

  • Interlocking ‘link’ monogram — two strengths, one chain
  • Symbolises trusted India-to-global trade
  • Deep-navy & copper palette for trust & premium feel
  • Full system: stationery, containers, fleet & signage
Palette
Navami International logo lockup
The logo
Navami logo colour variations on navy and copper
Colour variations
Navami on business card, shipping container, fleet and wall signage
In the world — stationery, containers, fleet & signage
Navami symbol meaning: a link that connects worlds
The idea — a link that connects worlds
Navami brand essence and full application system
The essence & applications
Case study · Built from scratch

Varnam Natyashala

Varnam is a classical & contemporary dance academy rooted in Bharatanatyam. We built its identity from scratch around Nataraja — the cosmic dancer — stylised in a modern, gender-neutral Bharatanatyam stance that conveys grace, rhythm and energy. A regal gold and mehendi-red palette ties it to Indian ritual and craft, while a manuscript-inspired serif wordmark balances heritage with a modern edge.

  • Nataraja mark — grace, rhythm & spiritual energy
  • Gold + mehendi-red; ritual, richness & passion
  • Manuscript-style serif wordmark, modern edge
  • Works on light & dark, badge to banner
Palette
Varnam logo concept inspired by Nataraja
Concept & inspiration
Varnam Natyashala logo
The logo
Varnam colour breakdown
Colour breakdown
Varnam brand with a Bharatanatyam dancer
Brand in motion
Varnam dance and music classes poster
In use
Case study · Built from scratch

Sync Health

Sync Health brings together healthcare, technology and investment expertise to build platforms for healthcare organisations. We designed the identity from scratch around a single abstract mark — interconnected lines that subtly form the letter ‘S’, symbolising synchronisation between clinicians, patients and systems. A trustworthy blue and a caring green, balanced by neutral grey, give it a modern, credible, tech-driven feel.

  • Interconnected mark that reads as an ‘S’
  • Symbolises synchronisation & seamless care
  • Blue = trust & tech; green = wellness & care
  • Clean geometric type; digital & print ready
Palette
Sync Health logo sketch and ideation
Sketch & ideation
Sync Health logo variations
The logo
Sync Health colour psychology
Colour psychology
Sync Health business card mockup
Business card
Sync Health full stationery system
Full stationery system
Case study · Built from scratch

Shuka.ai

Shuka.ai is Wolken Software’s next-generation enterprise AI-agent platform. We created the identity from scratch around the parrot feather — a nod to the mythological sage Shuka and to wisdom. Three flowing feathers in red, green and yellow signal intelligence, growth and energy. A friendly rounded wordmark keeps the AI human and approachable, with a single red dot on “.ai” marking its intelligent core.

  • Parrot-feather mark — wisdom & Indian heritage
  • Red, green & yellow: intelligence, growth, energy
  • Rounded, friendly, human wordmark
  • Scales from favicon to full website UI
Palette
Shuka.ai logo symbol inspiration: parrot feather
Symbol inspiration
Shuka.ai logo
The logo
Shuka.ai colour palette
Colours
Shuka.ai website homepage design
Website design
Shuka.ai logo variations
Logo variations
Rebrands & refinements

Rebrands & logo refinements

Established businesses that came to us to fix, modernise or elevate an existing logo. See the difference — before, and after.

Case study · Rebrand

Nesara Ayurveda Center

Nesara came to us with an off-the-shelf, clip-art style logo — a generic human-leaf-circle mark that could belong to any wellness brand and didn’t feel premium. We rebuilt it around one idea: the letter N woven with a leaf. Serif letterforms bring heritage and trust, while a deep-green and muted-gold palette signals healing and quality. The result is an ownable monogram that scales from a signboard to a soap wrapper.

  • From a generic stock symbol to an ownable ‘N + leaf’ mark
  • Serif letterforms for heritage & trust
  • Deep-green & muted-gold; calm and premium
  • Scales cleanly from signage to product labels
Palette
BeforeNesara old logo before the rebrand
→
AfterNesara new N-and-leaf logo after the rebrand
Nesara new logo sketch and ideation: N plus leaf
Sketch & ideation
Nesara colour psychology: deep green and muted gold
Colour psychology
Nesara logo on the reception wall of the ayurveda centre
Front office
Nesara brand on merchandise and stationery
In use
Nesara branded ayurvedic product line
Product line
Case study · Rebrand

Vishaal · Agriculture & Global Trade

Vishaal has spent nearly three decades at the intersection of agriculture, food manufacturing and global markets. Its old identity — an ornate gold script wrapped in stars, circles and fields — told too many stories at once and no longer reflected a modern global business. We refined it into a single idea: growth, rooted in trust. Ascending bars and an upward arrow express ambition and scale; an embracing circle and leaf tie it back to agricultural roots. Clean, scalable, and built for the next thirty years.

  • One clear idea — growth, rooted in trust
  • Ascending bars + arrow = ambition & scale
  • Circle + leaf = trust & agricultural roots
  • Deep-green & gold; works from favicon to signage
Palette
Vishaal logo before and after the rebrand
Before → after
Vishaal new logo concept development: growth, trajectory, nature, unification
Concept development
Vishaal new identity in green, gold and white colourways
The new identity
Vishaal brand applied to signage, social, stationery and packaging
In the world
Case study · Rebrand

Vibha · Filter Coffee

Vibha’s original logo — a literal ‘V’ crowded with coffee beans and leaves — looked like every other coffee brand and didn’t feel premium. We rebranded it around one distinctive idea: heritage, refined. A clean ‘V’ monogram sits inside a mandala drawn from the star geometry of Hoysala temple architecture, paired with an elegant serif wordmark in deep forest-green and antique gold. The result is memorable, premium and unmistakably South-Indian — carried across pack design, retail and collateral.

  • From a literal beans-and-leaves logo to one clean idea
  • ‘V’ monogram inside a Hoysala-inspired mandala
  • Refined serif wordmark; forest-green & antique gold
  • Full pack, retail & collateral system
Palette
BeforeVibha old logo before the rebrand
→
AfterVibha new logo after the rebrand
Why Vibha rebranded
Why rebrand
Vibha new logo concept and meaning
The new mark
Vibha package design concept
Package design
Vibha retail and lifestyle mockups
Retail & lifestyle
Vibha full new brand identity
The new identity
Case study · Rebrand

Dexperttech · Engineering Consultancy

Dexperttech’s old logo tried to say everything at once — fragmented lettering, cyan bars, a generic triangle and two taglines — making it cluttered and hard to recall. We refined it into one powerful idea: a clean ‘D’ mark built from two curved lines that echo the flow of HVAC ducts, conduits and pipes — the mechanical veins of MEP engineering. A teal-and-deep-blue palette signals innovation, trust and engineering depth.

  • From cluttered lettering to one clean ‘D’ mark
  • Curves echo MEP systems — ducts, conduits, pipes
  • Teal + deep blue: innovation, trust & depth
  • Legible on drawings, helmets, signage & screens
Palette
BeforeDexperttech old logo before the rebrand
→
AfterDexperttech new D-mark logo after the rebrand
Dexperttech new logo variations
The new logo
Dexperttech colours and meaning
Colours
Dexperttech brand banner: engineering precision
Brand story
Dexperttech on bags, bottle and lanyard
Applications
Dexperttech on safety vests and site signage
On site
Guidelines & Profiles

Brand guidelines & company profiles

The documents that carry your brand into the world — editorial company profiles, pitch decks and full brand-guideline books that keep everything consistent.

HIPL company profile design
Company Profile

Hitesh Infinities (HIPL)

A magazine-grade profile for a luxury interiors firm, carrying the line “the precision of architecture, the soul of craft.”

  • Editorial layout & art direction
  • Story, services & portfolio spreads
  • Print-ready and digital versions
Vivanta Heritage School company profile
Company Profile

Vivanta Heritage School

An editorial profile pairing hand-drawn heritage architecture with a calm, scholarly identity that reflects the school’s values.

  • Custom heritage illustrations
  • Prospectus & admissions spreads
  • Consistent type & colour system
BBS company profile design
Company Profile

BBS

A clean, corporate profile for a business-services firm — a confident teal-and-navy identity with a people-first, partnership-led feel.

  • Corporate editorial layout
  • Services & capability spreads
  • Print-ready and digital versions
Career Path Private Limited company profile design
Company Profile

Career Path Private Limited

An aspirational profile for a careers and skilling company, themed around growth and progression in a warm teal-and-gold palette under the line “Empowering Minds.”

  • Brand-aligned editorial design
  • Programmes & services spreads
  • Print-ready and digital versions
Dr. Shekar Patil's Health & Education Foundation brand identity presentation
Brand Presentation

Dr. Shekar Patil’s Health & Education Foundation

A brand identity presentation for a health & education foundation, built around a heritage-inspired architectural motif in a dignified navy-and-gold palette.

  • Identity concept & rationale
  • Colour, type & usage system
  • Print-ready presentation deck

A complete system, not a single file

Logo Suite

Primary, secondary & monogram, favicon, clear-space rules.

Colour System

Primary & secondary palette, tints, usage ratios, contrast.

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Typography

Brand typefaces, hierarchy, print & web pairings.

Brand Guidelines

A governance brand book that keeps everything consistent.

Company Profile

Editorial profile & pitch deck that sells your story.

Stationery and Print

Visiting cards, letterhead, envelopes and signage.

Social Kit

Profile assets, templates and banners, ready to post.

Website Design (Figma)

High-fidelity UI, a design system and dev-ready handoff.

Websites and apps

Digital experiences, engineered to convert

Beyond identity, we design and build high-fidelity websites and mobile apps in Figma. From simple marketing sites to full products, everything is crafted to look sharp and perform.

Website and web-app UI design mockup
Website and Web-App Design
Mobile app UI design mockup
Mobile App Design

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